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Every manifesto on this site fills me with fascination. Each one works in its own way, somehow blending and bending the universal writing conventions in new directions. When you’re ready to truly nerd out, here’s a good place to start.

Manifesto writing is hard. They’re not poetry. They’re not essays. We don’t learn how to write them in school or even study them at work. The only the we can do is break down great manifestos word by word and steal their secrets.

The world is filled with incredible uses of language. I have seen incredible inspiration in everything from bathroom signs to Harry Mack freestyles. When you’re looking to blow up your thinking, join me on some awesome side quests.

I’ve spent 15 years in advertising, working both on the campaign side and the brand writing side, with titles like creative director, copy lead, brand writer, and copywriter. Here’s some stuff I’ve learned along the way.